"Over 80 percent of the items on our menu are new since 2008, so we're not just a pizza company anymore," Weiner continued. In exchange for customers going outside their comfort zone, the employee is thrown shrieking into the air in a sling-shot amusement park ride, showing how far Domino's is willing go to convince its customers to try something different. In a light-hearted TV campaign beginning today, a real Domino's employee offers to face his fear – heights. "It can be scary to try something new, so we're encouraging our customers to be a little bit more daring this new year, and in exchange we'll face fears of our own." "Our customers have loved being able to enjoy their favorite two-topping pizzas for $5.99, and now they can try pastas, chicken, stuffed cheesy bread and sandwiches for the same value," said Russell Weiner, Domino's Pizza chief marketing officer. 14, 2013 /PRNewswire via COMTEX/ -Thinking about trying something new for 2013? Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is asking customers to think outside the pizza box, and in return is offering to face its fears in a TV campaign beginning today.ĭomino's is temporarily expanding the fan-favorite two medium, two-topping pizzas for $5.99 each value offer to include Penne Pastas in a dish, Stuffed Cheesy Breads, 8-piece chicken varieties and Oven Baked Sandwiches, encouraging customers to try something they haven't before – which isn't always an easy decision. PDF Version Fan-favorite value offer now gives customers more choiceĪNN ARBOR, Mich., Jan.
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